Most people have heard about Search Engine Optimization (SEO), probably through radio ads, website ads, or spam appearing in their inbox. Because SEO holds out the promise of quick fixes for lucrative results, it’s appealing to the public who worry that they are doing something wrong in the deeper workings of their website that keeps their business from success. SEO, in other words, might be described as the ‘miracle diet’ sector of the web design industry.
For this reason, it’s best to be wary of SEO ‘consultants’ who offer apparently magical and secret answers to how to get your website to appear prominently on Google.
The real truth is that there is no quick fix, but one simple solution: a good, interesting website with content that people want to see and link to. Sure, there are programmer tricks and tweaks that are important, and there are common mistakes that can hit your ranking hard, but nothing can outweigh the quality content that you put in your website, combined with an attractive design, and an easy and intuitive user interface.
At TRWA we’ll take you through what you really need to know about SEO, and what we and you can do together to make sure your business gets the search engine prominence it deserves.